For years, WLW has dominated Cincinnati airwaves. If you weren’t listening to a Stryper CD or John Tesh, chances are you were listening to The Big One.
These days, not so much.
WLW is still number one in the ‘Nati, but there is a lot of news and talk today about Cincinnati’s news and talk station losing listeners. Ratings are down 25% from the fall. Is it because of the Reds off-season? The fact that the Bengals are terrible? Or does it have something to do with a laundry list of lineup changes including Mike McConnell’s departure, Eddie Fingers’ firing, and Tracy Jones’ continued existence?
- Losing hundreds of thousands in ad money because of sinking ratings tends to wake up a station that’s been on auto-pilot.
- Maybe they will get rid of Tracy Jones, Mo Egger, Scott Sloan and Eric Deters. But probably not.
- They’re still #1
- If WLW falls, WHO WILL DEFEND OUR FREEDOM?!?